A trademark is your business' identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business' product or service. There are just a few the reason why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of one's ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a third party doing a look on an identical or similar mark as yours will identify that you already own the mark, it is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. 3rd party is put on to notice to look for a new and different mark. With such notice, registering your mark prevents a conflict in foreseeable future.
Social media is an important resource for some businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies there to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company's name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer's social networks account. See the venue's policies for facts. However, I located that a person complain the social media site of this wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership of the subject logo. A trademark registration gives compelling evidence brand ownership.
Registering your mark shows a dedication to your logo and shows your customers that perseverance. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are identical or similar to other parties' trademarks or known brands with truly the only purpose of promoting them (to the rightful owner) high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a site name the actual identical or similar with your trademark.
Trademark registration can last as long as you continue making use of the mark in commerce. Usually are some companies that have registered trademarks which are over century old.
Trademark registration may not be for it doesn't matter. However, there a lot of compelling advantages of protecting your brand just as you protect any other business asset. A Online Trademark Transfer in India is your business' brand, its identifier. Protect it with trademark registration.